Beauty begins with truth.
After discovering that many of the products she had been using to calm and heal her acne and eczema-prone skin were laden with harmful irritants, Paula Begoun decided to take matters into her own hands.
Paula became a best-selling author and well-known authority on all things skincare, she then founded Paula’s Choice Skincare in 1995. Today, her eponymous range has over 150 different formulas, each of them effective, safe and backed by cited research.
SCIENCE & TRUTH
Paula's Choice pride themselves on being smart about skincare, cutting out all the hype. Following the truth, not just what's popular.
Every product they formulate contains antioxidants, skin-replenishing ingredients & skin-restoring ingredients to improve skin's overall health.
NON-IRRITATING & HIGHLY EFFECTIVE
Paula's Choice uses everything skin needs, nothing it doesn't. They formulate with active ingredients in appropriate concentrations & stable pH levels. It's not about promising miracles - it's about results.
PACKAGED FOR POTENCY
They do not use jars or transparent packaging because vital ingredients become less effective when exposed to air and light.
LEAPING BUNNY CERTIFIED
The brand has never tested on animals and never will. Paula's Choice uncovers the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery. Paula's Choice uncovers the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
ACCLIMATION OF PRODUCTS
Start by introducing one product at a time when switching to new skincare products and monitor how your skin likes it. Depending on your starting situation and your personal goal, it might take up to approximately 2-8 weeks for you to see some improvement. For some products, you may experience worsening of the skin before it gets better; dryness, impurities and blemishes might occur. This purging can happen with products containing Exfoliating acids (AHAs, BHA), Retinoids or Vitamin C, because they stimulate cell turnover and speed up the surfacing of impurities. If you experience lasting discomfort, stop the treatment and contact one of our esthetician.